In a world that’s rapidly evolving into a global village with a web of resources that connect you and open you to a much larger audience than what was ever considered possible, newer horizons are always open. Social media is one of those tools that has brought benefits and opportunities that had never presented themselves to the corporate world before.
Companies today use social media for several interests ranging from marketing their products through advertisements, campaigns, and even shows. Businesses also utilize the platform as a key source and tool of marketing intelligence. Companies collect essential data such as customer interests, customer profiles, target market profiles, product evaluation, and even competitor evaluation. All through extracting data such as the number of likes, shares, comments, click per page, etc. Such an overrun of data at their fingertips was a talk of fantasy before social media made it such an easy possibility. It’s no matter of debate that businesses have struck gold with the platform.
However, as it is said, “With great power comes great responsibility.” the widening prospects of the social media platform opens up the business world to embrace and inculcate in their culture, core responsibilities associated with the platform. Primarily a company needs to have clear and transparent communication with its customers and every stakeholder on social media platforms. It has been proven that companies that hold themselves accountable on their social media handle reap greater benefits as they give rise to trust and belief through two-way communication with their stakeholders.
Companies hold great power of influence and a brand name and equity can influence many people to make decisions and steps that work for the betterment of society. Businesses especially big brand names are capable of making the audience and their customers take the environmentally responsible decision, it is not just a matter of following the rules but it is a social duty for the companies to guide and make their customers adopt healthier, kinder, greener ways of life through guiding them on social media. Stepping up to be more responsible is the least the constantly churning corporate machine can guarantee on a free platform.
